![]() ![]() And as your business grows, so will your CTRs. This is normal – and may even be a marker of excellent ad traction for a small business. In the beginning, don’t panic if you see single-digit CTR numbers. Do you have more impressions? Clicks? Both? You should also track your CTR data over time, measuring the success of your advertisements against previous campaigns to see if there are improvements. You could try moving the location of your links or buttons, upping the creativity of your copy, changing your advertising format or adding a more direct CTA. On the other hand, a low CTR implies your campaign isn’t resonating with viewers, and it’s time to shift your content. In other words, you’re running a successful advertising campaign, and your audience is engaged. Now that you understand the CTR formula, how can click-through rate monitoring help your business?Ī high CTR, or one that’s above average on the platform you use, shows that your ads and campaigns are effective for your target audience. Understanding your CTR for an Instagram product ad or an informational website banner is just as valuable. You can calculate the impression-to-click ratio for any type of virtual marketing campaign with a click-through component, not just an email (like the example above). To ensure an accurate click-through rate, use the number of unique clicks in your calculation instead of the total number of clicks. What if one of those 1,000 users clicked the link to the email several times? Multiple click-throughs from the same user will affect your CTR calculation. Here’s an example of the formula in action: if you send out an email marketing campaign to 1,000 people and 40 of them click on an embedded link to your ecommerce site, your click-through rate is 4%. (Number of click-throughs / the number of total impressions) x 100 = CTR Get out your calculator and follow along as we walk you through how to find your CTR. Once you know what’s considered a solid rate in your space, you have a better benchmark for understanding your numbers. You’re unlikely to get firm numbers for other companies in your industry as they keep this data private, but you can look up what’s considered a high CTR on specific platforms (like Instagram, Facebook, and Twitter).
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